How to Start an eCommerce Business
Many people are interested in learning how to start an eCommerce business.
Set up your eCommerce store, protect yourself legally, get your finances in order, market and sell your product, and start building your store with the information provided here.
Choosing a brand name, writing product listings, and starting to sell products online isn't enough to start an eCommerce business.
The list goes on and on, with service-based businesses, software, digital product sales, and physical products just scratching the surface.
Do you have a business idea for the perfect product or a favourite item you'd like to sell under your own brand?
Investigate white labelling and manufacturing options.
Then there are subscriptions, where you curate a collection of products or a single product to be delivered to your customers at regular intervals.
You might be tempted to start looking for products to sell now that you've identified a niche and business model.
You'll be up against much competition if you sell products online, so it's in your best interest to find the best quality and prices for the products you sell or the materials you use to make them.
During the business planning stage, you should also iron out details such as your staff, product sourcing, logistics, and marketing budget.
To sell online, you don't need to keep products in your garage.
You can sell products online on a marketplace like Amazon if you don't want to deal with credit card payments.
Is the content on your product pages tailored to your persona?
Is it possible that you're losing potential customers in the same spot?
Fix the leaks in your sales funnel by carefully optimizing each page and taking a close look at your product listings if you're driving traffic to your store, but nothing is selling.